C
Shop Direct Direct connection · Very · Littlewoods Last reviewed: August 2026
🇬🇧 UK Direct

Shop Direct EDI,
working in the background.

Supply Lens takes Shop Direct purchase orders straight into your ERP or IMS, with the right product codes, supplier IDs and delivery routing applied before your team ever sees them.

Orders in
Purchase orders handled automatically
Every Shop Direct purchase order lands in your ERP without manual intervention
Direct connection
Nothing to set up on your side
Direct link to Shop Direct's gateway, set up and maintained by us
Online volume
Built for high order counts
Online retail sends orders in volume and often in bursts, and every one lands the same way
99.9%
Uptime SLA
Monitored around the clock, helping keep documents within transmission windows
Supply Lens · Shop Direct Live Flow Live
Shop Direct PO SDG-2026-91662 received via direct connection · 12× line A · 8× line B · delivery routing resolved PO IN
EANs mapped · location resolved Destination matched · supplier code confirmed · pricing applied PROCESSING
Sales order SO-31776 created ERP / IMS · 20 units · ref SDG-2026-91662 CREATED
Shop Direct-Specific Requirements

Orders in, cleanly.
The detail is in the rules.

Shop Direct order intake looks straightforward on paper. The work is in the product identifiers, the delivery routing and the volume, which arrives in bursts rather than evenly. Get any of it wrong and orders sit unprocessed. Supply Lens is configured for those rules out of the box.

Direct connection

Shop Direct receives supplier documents through a direct connection. Supply Lens manages the certificates, the partner profile and the gateway on your behalf, so you have no gateway of your own to build, run or maintain.

Built for online volume

Online retail does not order evenly. Promotional periods and seasonal peaks send order counts up sharply, and an intake process that copes in February may not cope in November. Supply Lens processes each order as it arrives rather than in overnight batches, so a busy day looks the same as a quiet one from your ERP's point of view.

EAN to item code mapping

Shop Direct identifies products by GS1 EAN and an internal product reference. Supply Lens maintains a cross-reference table mapping both to your own item codes, so the order lands correctly in your ERP regardless of which identifier Shop Direct sends.

Invoice tolerance rules

Shop Direct applies strict invoice matching on price and quantity. Supply Lens validates the invoice against the originating purchase order and your agreed cost list before transmission, flagging any discrepancy for review rather than sending it and risking a deduction later.

Depot routing

Each Shop Direct purchase order names a destination depot by code. Supply Lens maps every active Shop Direct location to the correct routing in your warehouse system, so the order lands against the right depot in your ERP without manual intervention.

Delivery routing resolved

Shop Direct orders carry the destination the goods need to reach, whether that is a national distribution centre or a direct-to-customer despatch. Supply Lens resolves the routing on receipt and sets it on the order in your ERP, so your warehouse knows where each line is going without anyone interpreting a code.

Document Flow

Every order.
Straight through.
Automatically.

Supply Lens handles Shop Direct order intake end to end, so nothing is ever rekeyed, missed or left sitting in a queue.

  • Purchase orders received and validated against your supplier profile
  • Product identifiers resolved to your item codes before the order reaches your ERP
  • Delivery routing set on the order so your warehouse knows the destination on receipt
  • Routing and pricing rules applied per order automatically
  • All Shop Direct-specific document structures generated and read correctly without your team seeing the format
Shop Direct document cycle
Purchase Order INBOUND
Shop Direct
What's mapped automatically
Shop Direct reference Resolved automatically
Delivery destination codes
Pre-loaded
Product EANs and Shop Direct product references
Resolved per order
Agreed pricing and promotional lines
Applied per line
Tax and currency
UK VAT, GBP
Configuration

Configured for Shop Direct.
Connected to your
system.

Supply Lens holds Shop Direct's rules and the connection itself so you don't have to. Your team provides credentials, product mappings and the agreed cost list. Everything else lives in the Supply Lens layer.

1

Shop Direct supplier onboarding

Your Shop Direct supplier code, GLN and trading partner profile registered with Shop Direct's gateway. Supply Lens manages the connection identifiers and certificates, so there is no setup needed your side.

2

EAN and product cross-reference

Shop Direct EANs and product references mapped to your item codes. Pack-size variants, promotional lines and multi-pack SKUs are handled automatically once their cross-reference is established.

3

Delivery routing and entity mapping

Each Shop Direct destination mapped to your correct warehouse, customer account or entity in your ERP, so orders route cleanly to the right despatch point on receipt.

4

Pricing and routing rules

Your agreed Shop Direct pricing registered so order values are checked on receipt, and delivery routing rules applied per destination, so discrepancies surface your side first.

EAN → item code cross-reference
Shop Direct reference Your item code
50142880031001 AMB-BEAN-400G
50142880031002 AMB-SOUP-400G
50142880031003 CHL-CHED-200G
prd:6620418-A SUPP-CO-6620418
Order ingest
Direct connection
ON
SO creation
On PO ingest
ON
Routing resolution
Per order
ON
Volume handling
Per order, not batched
ON
Exception queue
Unmapped products
ON
Exception queue
Email + dashboard
CONFIG
Shop Direct Edge Cases

The situations that
catch suppliers out.

Supply Lens handles the scenarios that typically cause invoice rejections, deductions or document mismatches in the Shop Direct flow.

"Shop Direct send documents in a format our system cannot read. We've been doing it manually for months."

The format never reaches your system. Supply Lens turns Shop Direct's purchase order into a clean payload your ERP already understands and renders every outbound document in the structure Shop Direct requires on the way back out. Your team works in their normal interface, the format conversion happens in the Supply Lens layer.

"An order arrived with a product code we did not recognise and it silently failed."

Unrecognised identifiers go to an exception queue rather than failing quietly. The order is held, your team is notified with the full context, the mapping is added and the order is re-triggered. Nothing is dropped and nothing needs chasing after the fact.

"Peak trading buries us. Orders come in faster than anyone can key them and we fall behind."

Nobody keys them. Each order is processed as it arrives, so a peak-trading day and a quiet Tuesday reach your ERP the same way. The constraint moves back to picking and despatch, which is where it belongs, rather than sitting in an order entry queue.

"A new Shop Direct EAN started arriving and our system rejected the order because the product wasn't mapped."

Unrecognised EANs go to an exception queue immediately. The order is held, your team is notified with the full Shop Direct context, the mapping is added and the order is re-triggered. No silent drop, no late invoice, no missed delivery window.

Getting Set Up

What you need to
go live with Shop Direct.

Shop Direct onboarding involves their supplier team, the connection setup and your internal product and pricing data. Supply Lens manages the configuration, the gateway and the format conversion. You provide the inputs.

  • Shop Direct supplier code and any associated GLNs
  • Product EAN list with your internal item codes
  • Shop Direct product reference cross-reference where used
  • Active depot routing confirmation
  • Agreed Shop Direct pricing for order validation
  • Delivery destination list and routing rules
  • ERP or IMS credentials (Unleashed, Enterpryze or other)
  • Sample Shop Direct purchase orders where available
  • Tolerance rules confirmation per supplier agreement
Typical delivery timeline
Day 1

Supplier data & credentials

Shop Direct supplier code, GLNs, ERP credentials and cost list received

Day 2–3

Mappings built

EAN cross-reference, depot routing and pricing configuration completed in staging

Day 4–5

End-to-end test

Test purchase orders processed end-to-end and validated against Shop Direct's specification

Live ✓

Go live

Production enabled, first live Shop Direct purchase order processed end-to-end

ERP & IMS Connections

Connect Shop Direct to your back-office system.

Supply Lens routes Shop Direct purchase orders directly into Unleashed, Enterpryze or other connected ERPs with the right item codes, document series and depot routing.

Ready to automate
your Shop Direct EDI?

Most suppliers are live within five days. No long contracts, nothing to set up on your side. We handle the Shop Direct-specific configuration, you confirm the mappings.